Pontica Solutions Expands It’s Long-Term Support for Outsourcing Education with the Master’s Programme in Varna

Published 24 Apr.. 2026 | 4 min read

Pontica is proud to continue and expand its longterm commitment to outsourcing education by actively supporting the Master’s Programme in Outsourcing & Business Development at the University of Economics – Varna, developed in partnership with AIBEST. 

This milestone marks an important next step in a journey that began in 2019, when the programme was first launched at Sofia University “St. Kliment Ohridski” in collaboration with AIBEST. Pontica Solutions was among the first companies to support the programme, contributing to its popularisation, participating in its development, and actively engaging through guest lecturers from practice. 

Today, as the programme expands to Varna – one of Bulgaria’s major outsourcing and business hubs – Pontica reaffirms its role as a strategic partner, once again serving as a bridge between academic education and real‑world business practice. 

From Sofia to Varna: A programme gaining momentum 

Since its launch, the Master’s Programme in Outsourcing & Business Development has addressed a clear need in the Bulgarian services ecosystem: education that reflects how outsourcing works in practice. 

By combining academic foundations with real business cases, industry expertise, and handson perspectives, the programme has grown steadily in relevance and visibility. Its expansion to Varna signals growing demand and recognition – both from students and from the business community. 

For Pontica, supporting the programme’s launch in Varna is a natural continuation of its long‑standing mission to strengthen the outsourcing ecosystem nationwide, not only in the capital but across key regional hubs. 

Launch Event at the University of Economics – Varna 

The official presentation of the programme in will take place on April 29, 2026, at the University of Economics – Varna. The event will introduce prospective students to the structure, objectives, and practical orientation of the Master’s degree, with a strong focus on industry involvement and real‑world application. 

Pontica will be represented by Yoanna Dimova, Head of Talent, who will participate in the event and share insights on: 

  • Why business actively “enters” the university 
  • How practical knowledge complements academic learning 
  • What skills and mindsets the outsourcing industry increasingly looks for 

The event will highlight the role of lecturers from practice and the value of direct interaction between students and industry professionals – an approach we have actively supported since the programme’s inception. 

Why we continue our support  

In the past 7 years, Pontica has viewed the Master’s Programme in Outsourcing & Business Development as more than an academic initiative; it is a strategic investment in sustainable talent development. 

By participating as an industry partner, we: 

  • Help connect theory with real business cases drawn from live outsourcing operations 
  • Support students in understanding different roles and career paths within the industry 
  • Contribute guest lecturers who bring practical experience, operational perspective, and current market realities 
  • Endorse the creation of an active alumni community, fostering long‑term connections between graduates and companies 

This involvement allows students to gain clarity, confidence, and a realistic understanding of the outsourcing sector, while helping businesses shape talent that is ready for complex, evolving environments. 

Strengthening Bulgaria’s outsourcing ecosystem 

As the programme expands from Sofia to Varna, Pontica is proud to once again be among the key companies supporting its development. Acting as a link between education and practice, we believe that strong industry participation is essential for building future‑ready professionals and positioning Bulgaria as a reliable outsourcing destination. 

Together with the University of Economics – Varna and AIBEST, we look forward to contributing to the programme’s success through expertise, involvement, and continued collaboration. 

Learn more about the programme



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